Product rating and review is an important feature for most of the e-commerce merchants. The good thing about product reviews is that they offer customers and visitors that the product is not fake or useless. If your product page cannot assure your potential customers, they will leave for your competitor. Each product should have detailed information about the product you sell. The reviews should be shared on social media platforms such as Facebook, Google+, Twitter, and many more. The following are top five tips to make product details page efficient by encouraging visitors and customers to write reviews for the products.
Writing product reviews
Product details page ought to emphasize important product details. Also, customers love to visit pages that are neatly presented and visually attractive. The product details page ought to arrange product description, prices, images, and attribute selection options very neatly. In this way, customers can find the information they need. If the product details page arrangement and design are vivid, then customers can find information that is useful to them easily.
Ensure you keep the reviews and ratings simple. This is because a complicated process is likely to forbid customers and visitors from leaving their comments or opinions about the product. It is advisable to leave negative rating options that offer a bold impression to the visitors that they can give their opinion about the product or service.
Moderate reviews and ratings
It is necessary to administer the ratings and reviews posted by your customers or visitors. You need to have the power to remove or publish the reviews or even editing them. Moderating reviews is a good way of showing that you value what your visitors are saying. If you do not publish their reviews, customers will feel frustrated and start avoiding your website.
Keep negative reviews
Customers tend to avoid product pages that are full of praising and flattering words. In fact, that is likely to make visitors doubt the authenticity of such reviews. When customers criticize your products, you have an opportunity to defend and let others know it by giving reasons. Also, send them emails thanking them for visiting your website and leaving their reviews.
If you want to get quality rated reviews, you can announce a free coupon, discount, or a gift. This will encourage visitors and your customers to explore different products you have and write something about them.
It is advisable to present your products in a richly designed format. Also, make the process of writing reviews easy.